Ayoub Bouguettaya


  • Lectureship in Social Psychology and Social Cognitive Neuroscience, Psychology

Accepting PhD Students

PhD projects

Social Identity Theory, Health, Behavioural economics


Research activity per year

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Personal profile

Research interests

I primarily study social psychology and its application to other fields, especially health (and public health). My main research interest is how we can apply social identity theory to ills in society, but will also investigate the ills themselves to understand how they are seen from other perspectives (e.g., legal, medical, etc).

My areas of interest:

  • Social identity and its effects in pure psychology (prejduice, poltics)
  • Social identity and psychopathology (disordered eating, conspiracies)
  • Public health: why people and governments do not listen to public health messaging, and failures of communication between stakeholders
  • Incentives: behavioural economics from a social psychological perspective

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being

Education/Academic qualification

Doctor of Philosophy, Deakin University

3 May 201510 Feb 2019

Award Date: 25 Jul 2019

Bachelor of Science in Psychology, Australian National University

1 Jan 200918 Nov 2013

Award Date: 18 Dec 2013


  • RT Nursing
  • BF Psychology


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