Personal profile
Research interests
My interests broadly revolve around consumer research, and specifically fashion rental systems and the self-concept within the wider context of the circular economy, with implications for theory, practice and policy.
I intend to publish multiple papers from my PhD findings - currently, I have two papers in progress. I have also co-authored an article published in Sociology (4 CABS) - a qualitative exploration of motherhood in the context of urban spaces (in print 2025).
Education/Academic qualification
Doctor of Philosophy, Fashion rental: Exploring the self-concept through women's lived experiences of access-based consumption, Manchester Metropolitan University
Jan 2021 → Apr 2025
Award Date: 8 Apr 2025
Master of Science, Fashion recommendations: How social media influencers use content to increase engagement with millenial consumers, University of Liverpool
Sept 2018 → Sept 2019
Award Date: 25 Nov 2019
Bachelor of Science, Mindfulness and openness to experience: Exploratory study to determine which variable is the greater predictor of deontological decision making, Bangor University
Sept 2014 → May 2017
Award Date: 1 Jul 2017
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Research output
- 1 Article
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Exploring Performances of (hyper) Intensive Motherhood in the Setting of Manchester's Christmas Markets
Kerrane, B., Abushena, R., Platt, L. & Ward, A., 28 Jan 2025, (E-pub ahead of print) In: Sociology.Research output: Contribution to journal › Article › peer-review
Open Access
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Fellow (member) of Academy of Marketing Science (External organisation)
Ward, A. (Member)
2 Mar 2026 → 3 Mar 2027Activity: Membership › Membership of a network
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SUEZ Women's Network Speaker Event
Ward, A. (Invited speaker)
4 Dec 2025Activity: Engagement and Public events › Engagement event