Research output per year
Research output per year
Personal profile
Research interests
I investigate how popular music consumption in Southeast Asian and Latin American “trigger cities” reflects and reshapes global–local cultural dynamics. My work examines the interplay between global consumer culture and local identities in the creative industries, highlighting the Global South’s role in influencing global music markets and cultural flows.
Biography
I am a Marketing PhD researcher at the University of Birmingham, bridging an interdisciplinary background in communication (advertising), music business, and global media. With degrees from the University of Indonesia, University of Miami, and LSE, I explore how popular music negotiates cultures, identities, and markets across diverse regions.
Education/Academic qualification
Master of Science, London School of Economics and Political Science
Sept 2022 → Sept 2023
Award Date: 13 Nov 2023
Master of Music, University of Miami
Aug 2018 → May 2020
Award Date: 7 May 2020
Bachelor of Social Science, University of Indonesia
Aug 2012 → Dec 2015
Award Date: 18 Jan 2016
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Digital capitalism, platformization and coloniality: an investigation of Jakarta’s positioning as a “trigger city” in the global music market
Sepehr, S. & Maulidina, A., 20 Mar 2026, (E-pub ahead of print) In: Consumption, Markets and Culture.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Downloads (Pure) -
Cultural hybridity in popular music consumption: Leveraging non-Western streaming markets
Maulidina, A., Kerrigan, F. & Jones, S., Jun 2025.Research output: Contribution to conference (unpublished) › Poster
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Globalizing Indonesian Artists: Western Audiences’ Perceived Coolness for Breaking Into the Global Popular Music Market
Maulidina, A., 2 Aug 2024, In: Asian Conference on Cultural Studies (ACCS) official conference proceedings. 2024, p. 245-266 22 p.Research output: Contribution to journal › Conference article › peer-review
Open Access -
Acculturation in situ: How trigger-city marketing forms consumers’ taste
Maulidina, A. & Sepehr, S., 28 Oct 2023.Research output: Contribution to conference (unpublished) › Poster › peer-review
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FoMO on streaming music: Subscription missed out
Nur, T., Puspitasari, A. & Maulidina, A., 6 Jul 2023, Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium : From Revolution to Revolutions. Kerrigan, F. (ed.). Birmingham Business School, University of Birmingham, p. 155-157 2 p. 170-OResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
Open Access