Your six-pack cheat sheet

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An article on seven effort-free ways to blag yourself midriff muscle cited our research, featuring a quote from lead author, Damian Stanley. 

Flex your imagination

When the going gets tough, think of a previous sporting victory. In a new British study, men who recalled a previously energising activity while cycling had more fun and felt more revitalised than those who didn’t. "Imagining an action rouses the same areas of the brain as performing it," says study author Dr Damian Stanley.