Media contributions
1Media contributions
Title The Rise of Research- Star Wars and Branding Degree of recognition National Media name/outlet University of Birmingham Media type Other Country/Territory United Kingdom Date 30/11/21 Description Join us for a tour of the galaxy to discover how research here at the University of Birmingham relates to the Star Wars universe and discover why the Force is strong with our academics . . . Professor Finola Kerrigan and Dr Caroline Moraes from the Department of Marketing explore in depth the branding and marketing around the Star Wars franchise. Producer/Author University of Birmingham Persons Finola Kerrigan, Caroline Moraes
Keywords
- Branding
- Star Wars