The Rise of Research

Press/Media: Press / Media

Period30 Nov 2021

Media contributions

1

Media contributions

  • TitleThe Rise of Research- Star Wars and Branding
    Degree of recognitionNational
    Media name/outletUniversity of Birmingham
    Media typeOther
    Country/TerritoryUnited Kingdom
    Date30/11/21
    DescriptionJoin us for a tour of the galaxy to discover how research here at the University of Birmingham relates to the Star Wars universe and discover why the Force is strong with our academics . . . Professor Finola Kerrigan and Dr Caroline Moraes from the Department of Marketing explore in depth the branding and marketing around the Star Wars franchise.
    Producer/AuthorUniversity of Birmingham
    PersonsFinola Kerrigan, Caroline Moraes

Keywords

  • Branding
  • Star Wars