Media contributions
3Media contributions
Title Expressed opinion on the issue relevant to the project Media name/outlet Twitter - Birmingham Business School official account Media type Web Country/Territory United Kingdom Date 6/09/18 Description With Burberry announcing that they will no longer destroy 'unsaleable' products or use real fur, as a ReBA academic working on a related research project, I expressed my view on why this action is a must for the company if it wants to remain relevant to shoppers. Producer/Author Birmingham Business School Persons Charika Channuntapipat Title Expressed opinion on the issue relevant to the project Media name/outlet Twitter - Birmingham Business School official account Media type Web Country/Territory United Kingdom Date 6/09/18 Description I as one of the ReBA academics supported by the Centre of Responsible Business, expressed my opinion why Burberry needed to consider changing how it operates to retain its customers. One of the reasons to stimulate the change is the growing pressure from consumers on businesses to be socially and environmentally responsible. Producer/Author Birmingham Business School Persons Charika Channuntapipat Title Charika Channuntapipat, ReBA academic Media name/outlet YouTube Video Media type Web Duration/Length/Size 1.55 Minutes Country/Territory United Kingdom Date 17/08/18 Description Charika Channuntapipat talks about responsible business, her research into fast fashion and design plagiarism and the impact of unused and discarded clothing. Producer/Author Centre for Responsible Business Persons Charika Channuntapipat