ReBA academic, Lloyds banking group centre for responsible business

Description

I was selected as on of the Responsible Business Award (ReBA) academic from Lloyds banking group centre for responsible business. The inaugural funding and suport package enables me to reserch the current ethical norm relating to design piracy issues in fast fashion in dusty, and to potentially propose solutions to the piracy paradox. It also aims to highlight the discourses about fashion design piracy from different stakeholders’ perspectives, including legitimising strategies used by fast fashion businesses to justify their piracy of designs, and their reactions to related lawsuits. 

The findings are expected to provoke the awareness of the issues, to reshape the norm of the industry, and to make the businesses more responsible and accountable for their actions of (potential/accused) design piracy.