Liam Gallagher is the new face of Stone Island – a marketing expert explains why he’s the perfect fit

Press/Media: Press / Media

Period12 Sept 2024

Media contributions

1

Media contributions

  • TitleLiam Gallagher is the new face of Stone Island – a marketing expert explains why he’s the perfect fit
    Degree of recognitionInternational
    Media name/outletThe Conversation
    Media typeWeb
    Country/TerritoryUnited Kingdom
    Date12/09/24
    DescriptionConversation article on Liam Gallagher's brand ambassador role with Stone Island.  This article outlines the development of celebrity endorsement and the brand fit between Gallagher and Stone Island, drawing on understanding of fan culture.
    Producer/AuthorFinola Kerrigan
    PersonsFinola Kerrigan
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Keywords

  • Celebrity endorsement
  • music fandom
  • Oasis