Media contributions
1Media contributions
Title Has consumerism taken over Christmas? Two marketing experts discuss Degree of recognition International Media name/outlet The Conversation Country/Territory United Kingdom Date 13/12/18 Description Christmas is a time of cheer – and shopping. For some, the commercialisation of this festive period – from column inches about Christmas adverts to the appearance of gifts and merchandise on shelves three months before – eats into the spirit of things. Below is an edited version of from a video in which Isabelle Szmigin, professor of marketing, and Caroline Moraes, senior lecturer in marketing, talk about the balance between giving and economics, and what the season is really here for. Persons Isabelle Szmigin, Caroline Moraes
Keywords
- consumerism
- gift giving
- sustainable consumption