Has consumerism taken over Christmas? Two marketing experts discuss

Description

Christmas is a time of cheer – and shopping. For some, the commercialisation of this festive period – from column inches about Christmas adverts to the appearance of gifts and merchandise on shelves three months before – eats into the spirit of things. Below is an edited version of from a video in which Isabelle Szmigin, professor of marketing, and Caroline Moraes, senior lecturer in marketing, talk about the balance between giving and economics, and what the season is really here for.