Has consumerism taken over Christmas? Two marketing experts discuss

Press/Media: Press / Media

Description

Christmas is a time of cheer – and shopping. For some, the commercialisation of this festive period – from column inches about Christmas adverts to the appearance of gifts and merchandise on shelves three months before – eats into the spirit of things. Below is an edited version of from a video in which Isabelle Szmigin, professor of marketing, and Caroline Moraes, senior lecturer in marketing, talk about the balance between giving and economics, and what the season is really here for.

Period13 Dec 2018

Media contributions

1

Media contributions

  • TitleHas consumerism taken over Christmas? Two marketing experts discuss
    Degree of recognitionInternational
    Media name/outletThe Conversation
    Country/TerritoryUnited Kingdom
    Date13/12/18
    DescriptionChristmas is a time of cheer – and shopping. For some, the commercialisation of this festive period – from column inches about Christmas adverts to the appearance of gifts and merchandise on shelves three months before – eats into the spirit of things. Below is an edited version of from a video in which Isabelle Szmigin, professor of marketing, and Caroline Moraes, senior lecturer in marketing, talk about the balance between giving and economics, and what the season is really here for.

    PersonsIsabelle Szmigin, Caroline Moraes

Keywords

  • consumerism
  • gift giving
  • sustainable consumption