Can you imagine your way to success?

Press/Media: Press / Media

Period16 Jul 2019

Media contributions


Media contributions

  • TitleCan you imagine your way to success?
    Degree of recognitionInternational
    Media name/outletBBC
    Media typeWeb
    Country/TerritoryUnited Kingdom
    DescriptionAfter Novak Djokovic won Wimbledon for the fifth time on Sunday, he credited the power of his imagination.

    "I always try to imagine myself as a winner," said the champion, as he also stressed the importance of mental and emotional strength.

    Of course, the mind can only get you so far - otherwise more of us would be winning the lottery or playing sell-out concerts at Wembley.

    But sports psychologists say research shows the technique of "imagery" brings real results, and can "absolutely" help people in everyday life.

    "It's one of these untapped skills that almost every human being can use," says Dr Jennifer Cumming, an expert on the technique from the University of Birmingham.

    She says there has been "tons of research" on the power of imagery in normal life. "Generally we can all capitalise on this and the more we use it, the more we can improve it."
    Producer/AuthorFrancesca Gillett
    PersonsJennifer Cumming