“Surf on 4-inch stilettos”: Multimodal metaphor and metonymy in mobile phone advertising

  • Samantha Ford (Presenter)
  • Paula Perez-Sobrino (Contributor)
  • Winter, B. (Contributor)

Activity: Academic and Industrial events › Conference, workshop or symposium

Period27 Jun 2018 → 30 Jun 2018
Event title12th Researching and Applying Metaphor Conference (RaAM): Metaphor across contexts and domains: from description to application
Event typeConference
LocationHong Kong, Hong KongShow on map
Degree of RecognitionInternational

Keywords

  • metaphor
  • metonymy
  • advertising
  • marketing
  • discourse