Description
The Health Communication program at the Faculty of Health Sciences (FHS) at the American University of Beirut (AUB) invites you to a two-day interactive Masterclass on Generative AI for Campaign Design. This workshop introduces undergraduate and freshman students to the strategic use of generative AI tools—particularly Copilot and ChatGPT—for enhancing the efficiency and creativity of health communication campaigns.Participants will explore how AI can support the development of persuasive, data-driven, ethical, and citizen‑oriented campaign messages, with a focus on social and health behavior change.
| Period | 13 Feb 2026 → 14 Feb 2026 |
|---|---|
| Held at | American University of Beirut, Lebanon |
| Degree of Recognition | International |
Documents & Links
Related content
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Activities
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ChatGPT as a Partner in Social Marketing Creative Production
Activity: Academic and Industrial events › Conference, workshop or symposium
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How can we use AI to integrate community health and social care responsibly and ethically?
Activity: Academic and Industrial events › Conference, workshop or symposium
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Prizes
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Best Interactive Session submission
Prize: Prize (including medals and awards)
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Research output
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A Vision of the Future: Harnessing Artificial Intelligence for Strategic Social Marketing
Research output: Contribution to journal › Review article › peer-review
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Generative AI tools among applied health research students: the GROWL initiative
Research output: Contribution to journal › Article › peer-review
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ChatGPT as a Partner in Social Marketing Creative Production
Research output: Contribution to conference (unpublished) › Paper › peer-review