Generative AI for Campaign Design Masterclass

Activity: Academic and Industrial eventsGuest lecture or Invited talk

Description

The Health Communication program at the Faculty of Health Sciences (FHS) at the American University of Beirut (AUB) invites you to a two-day interactive Masterclass on Generative AI for Campaign Design. This workshop introduces undergraduate and freshman students to the strategic use of generative AI tools—particularly Copilot and ChatGPT—for enhancing the efficiency and creativity of health communication campaigns.

Participants will explore how AI can support the development of persuasive, data-driven, ethical, and citizen‑oriented campaign messages, with a focus on social and health behavior change.
Period13 Feb 202614 Feb 2026
Held atAmerican University of Beirut, Lebanon
Degree of RecognitionInternational