Do Advertising Appeals Have a Role to Play in Explaining Advertising Avoidance among YouTube Users?

  • Caroline Moraes (Advisor)

    Activity: Other

    Description

    Moraes, C., Michaelidou, N. and Carrigan, M. (2011) ASSC First Grant Scheme (submitted in March 2011). Funding of £1,527.00 granted.
    Period20112013